Get marketing & design in essential alignment

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Design and marketing resist Jeremy's requests, causing large hits to site performance, hence conversions/sales suffer

D: Follow Jeremy's advice, because it's sensible and proven
D': Ignore Jeremy's advice in order to accommodate other colleagues' creative ideas
B: Hit our aggressive DM targets for this quarter.
C: Encourage creative productivity in our employees
A: Make the company and the marketing team successful
Click on the icons on the arrows to see assumptions and injections
In order to Make the company and the marketing team successful I must Hit our aggressive DM targets for this quarter. and in order to Hit our aggressive DM targets for this quarter. I must Follow Jeremy's advice, because it's sensible and proven. But, in order to Make the company and the marketing team successful I must also Encourage creative productivity in our employees and in order to Encourage creative productivity in our employees I must Ignore Jeremy's advice in order to accommodate other colleagues' creative ideas. I can't both Follow Jeremy's advice, because it's sensible and proven and Ignore Jeremy's advice in order to accommodate other colleagues' creative ideas.
RelationAssumption(s)Injection(s)
D-D'The team cannot be creative if there are data-driven constraints.
B-DJeremy caused most of our increase in growth in the first quarter, and knows what is blocking continued growth.
C-D'People need to be allowed to follow their own counsel, or else they will lose confidence and their productivity will grind to a halt
A-BWe are about to hire a CMO. If we look bad when she gets here, she will be more likely to "clean house."
Our bonuses and the health of the company are based on our performance, as measured by #s of DMs
Growth is the only metric on which management is focused